Does the color of my Birkin or Kelly affect its value?

Absolutely.

Color is one of the most important components of Hermès resale pricing.

Classic neutral colors generally have a broad buyer audience. Seasonal colors can perform extremely well when they become fashionable or difficult to obtain.

But rarity doesn’t automatically mean higher value.

A rare color still needs a buyer.

The strongest resale combination is usually a bag where rarity and actual consumer demand meet.